Successful OER advocacy requires a range of skills, knowledge, and interests, including:
Before embarking on your advocacy effort, it is important to review the following policies that might impact the adoption of OER on your campus.
Understanding the barriers to OER, and why your stakeholders may be resistant to its adoption, will help you to better tailor your advocacy strategy to specific audiences. Below are some types of potential barriers to OER Adoption. To view the full diagram, download the PDF.
Sharing your passion and reason for being an OER champion is powerful, but what about your audience? Before presenting on any change initiative, consider who you have in the room and what’s in it for them.
Understanding of the value of OER at a senior leadership level is beneficial to ensure the time and money is allocated in support of implementation. Key messaging to address the “why” of OER for senior leadership may include:
These are your key stakeholders. They are potential champions themselves, and they are the change makers at your institution. Your messaging to this group of stakeholders should center on the adaptable, flexible nature of OER, which allows for continuous updates to ensure content relevance. Furthermore, your messaging may include messages about how:
Key messaging to students may include:
Below are some engagement strategies which have been identified by OER implementation project leads, and that are encouraged for exploration.
View this clip for insights on how library staff can impact faculty around OER. From the Association of Research Libraries Leadership Fellows Institute, Brigham Young University. You can also download the Faculty Perspectives on Open Educational Resources and Open Access video transcript.
View this video clip to find ways tap students as partners in your advocacy work. From the B.C. Open Textbook Project. You can also read the BC Open Textboooks Clip: Students Advocate video transcript.