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BUSI 4270 B2B Marketing

What is a PEST analysis?

A PEST analysis (Political, Economics, Social & Technological) is an environmental scan measuring market growth and decline based on external environmental factors.

It can be helpful to conduct a PEST analysis before doing a SWOT analysis to help identify SWOT factors.

Find PEST Analyses in Databases

Political & Economic Environment: The Economist Intelligent Unit provides Country Reports, Country Profiles, and analysis of events in Viewswire, supplemented with updates and analysis on changes in country status, developments and events occuring between reports, which examine what these changes mean for the political and economic situation.

Political, Economic, Social & Technological Environment: Passport GMID has a section dedicated to Countries & Consumers that outlines consumer trends, economics, spending, politics, population and technology, providing you with necessary tools for your PEST analysis.

Find Political

Look at country reports for information about current polical environments:

Find Economic

Find information about economic conditions in these sources:

Find Social

Locate information on social conditions in these sources:

Find Technological

Search for a company name and technology, research, communications, and innovation.

Try searching:

  • company name AND technolog*
  • company name AND research
  • company name AND communications
  • company name and innovat*
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