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Company and Industry Research

Uable to find an industry report for a specific industry?

Not all industries have a ready made industry report available. You may have to create one yourself.

Consider the following:

  • Performance
  • Outlook
  • Life Cycle
  • Products
  • Markets
  • Operating Conditions
  • Statistics
  • Current Environment
  • Trends
  • Industry Ratios

Define the Industry

What products are included? Are these products part of another industry?

In what geographic areas does the industry exist?

Identify Industry Participants

Identify buyers and buyer groups
Identify suppliers and supplier groups and vendors
Identify competitors
Identify alternative products and/or services
Identify potential market entrants

Driving Forces

What is driving this market?

What are the key market trends?

What strengths and weaknesses are there in the industry?

What strengths and weaknesses exisit among companies and competitors in the industry?

What are the market opportunities and threats faced by the key vendors?

What are the strengths and weaknesses of the key vendors?

Industry Structure

Why is the industry profitable? How is it as profitable as it is?

What forces control profit? Economy, politics, geography, environment?

Forecast Future Changes

Look at recent and possible future changes, both positive and negative.

What will the market size be in 5 years and what will the growth rate be?

What are the challenges to market growth?

Try tracking the industry in the news.

Look at Professional Associations

Identify key associations that support your industry.

Look at the Resources section of the association's website and try looking at the membership listing, if accessible.

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