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Marketing

Advertising Articles

Find adverstising expenditures in company Income Statements and Annual Reports.

Find advertising rates in CARD.

Start by looking for articles on advertising for your company or for an industry:

Find Advertising Expenses for Public Companies

Search for and find a company. Under Company Financials look for the Income Statement. Find Advertising Expenses under the Selling, General & Administrative Expense (SG&A) line.

Find Advertising Expenses in Annual Reports

Find public company financial information from the annual reports in SEDAR (Canada) or  the 10-Ks in EDGAR (U.S.).

Company Websites often have a section called "annual reports,"  "company information," "investor relations," or "financial information."

Tip: Quickly find references to advertising expenses by doing a search in the document (CTRL+F) for 'advertising'.

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